“CACHALOT” is an animated GIF oriented around a parodied perfume brand and intended for an advertising representation.

I wished to divert with irony the famous perfume “Amor Amor” of Cacharel. Apart from the pun, I gave a new visual identity and revisited the packaging through dark and contrasting tones. I thus obtained an obscure and mysterious packaging.

The sound design allowed me to reinforce the dynamism of the animations but also to intensify the epic side of this GIF.